Helly Hansen Event Production
Planned and ran Helly Hansen’s SM North EDSA branch opening from the ground up, including a trade-in promo that gave customers 40% off for bringing an old jacket.
- Client
- Helly Hansen Philippines
- Industry
- Outdoor Gear
- Year
- 2026
- Location
- SM North EDSA
- Discipline
- Production
- Scope
- Event Production
Strategic Challenges
Helly Hansen Philippines was opening its SM North EDSA branch and needed an event built from the ground up: one that would draw guests, mark the launch, and give shoppers a reason to come in.
Project outcome
We planned and executed the entire event, covering logistics, sourcing every supplier, and inviting guests. We also created a promo where customers could bring in an old jacket in exchange for a 40% discount, turning the opening into a reason to visit and buy.