Jiaj
Rebranded Jiaj’s namesake fashion line to reflect the ethos behind the name.
- Client
- Jiaj
- Industry
- Fashion
- Year
- 2026
- Discipline
- Branding
- Scope
- Brand development
- Visual identity
Strategic challenges
Jiaj’s namesake fashion line branding no longer reflected his
ethos. The brand needed to be realigned with what he stands for,
and its existing brand book needed a refresh so the identity
could be applied consistently.
Project outcomes
We delivered a complete rebrand of Jiaj’s fashion line branding,
giving it an identity and brand book that match his ethos and set
the direction for how the brand shows up.