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The 815 Co

Led end-to-end shoot production for 815 Co's content, delivering a six-month content bank built from the ground up— from casting to creative direction.

Client
The 815 Co
Industry
Travel
Year
2026
Discipline
Production
Scope
  • Shoot production
  • Model sourcing
  • Hair and makeup
  • Location scouting
  • Creative direction
A man reclines on a sofa surrounded by red 815 suitcases against a red wall

Strategic challenges

815 Co needed more than new photos⁠— they needed a visual identity reset that could sustain six months of consistent, on-brand content. The challenge was producing a shoot comprehensive enough to fuel an entire content calendar, while ensuring every frame felt cohesive, intentional, and aligned with where the brand was heading.

A man in a plaid shirt sits among three cream 815 suitcases in a bright studio
Detail of the embossed 815 logo on a cream suitcase, with a man in a brown jacket behind it
A man lounges on a concrete floor on a pile of colourful 815 duffel bags

Project outcomes

Handled full shoot production from pre-production to execution⁠— model sourcing, hair and makeup, location scouting, and creative direction⁠— resulting in a refreshed visual identity and a ready-to-deploy content bank that gave 815 Co six months of runway without another production cycle.

A man in a brown jacket and headphones sits on a stack of suitcases in a sunlit room
A man in black sits between two red 815 suitcases against a red backdrop
A man in sunglasses and a brown jacket rests a hand on a cream 815 suitcase in a warm interior

Concepttoreality

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