WMaya Event Production
Developed a relationship-led trade engagement strategy to strengthen WMaya’s presence in the local design industry and build meaningful connections with prospective partners.
- Client
- WMaya
- Industry
- Furniture
- Year
- 2026
- Discipline
- Production
Strategic challenges
As a young, founder-led brand with limited local connections, breaking into the local design industry required more than increasing outreach. WMaya needed a more effective and sustainable way to engage the right prospective partners, communicate its value as a brand and partner, and turn initial introductions into meaningful relationships.
Project outcomes
Designed and executed a repeatable private showroom event format combining targeted outreach, tailored communication, and a more engaging experience — creating a launchpad for for both future trade partnerships and continued business development.